Performance Marketing & Digital Marketing Executive
Drive measurable growth for Nexvoria and Kinviyo through Meta Ads, Google Ads, lead generation, retargeting, analytics, and continuous campaign optimization.
Nexvoria is looking for a data-driven Performance Marketing & Digital Marketing Executive to plan, execute, monitor, and optimize digital marketing campaigns for Nexvoria and Kinviyo. This role is highly execution-focused. You will be responsible for generating quality leads, improving campaign performance, managing advertising budgets, tracking conversions, and turning campaign data into actionable decisions. The ideal candidate has hands-on experience with Meta Ads, Google Ads, GA4, conversion tracking, retargeting, and performance reporting.
- ✓ Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- ✓ Create and manage Google Ads campaigns based on business and lead-generation objectives.
- ✓ Generate high-quality leads and continuously improve conversion rates.
- ✓ Build and optimize retargeting and remarketing campaigns.
- ✓ Monitor campaign budgets, CPL, CPA, CTR, conversion rates, ROAS, and ROI.
- ✓ Set up and monitor GA4, Meta Pixel, and conversion tracking.
- ✓ Work with Google Tag Manager for tracking implementation where required.
- ✓ Conduct competitor, audience, keyword, and market research.
- ✓ Coordinate with content and design teams to improve advertising creatives and messaging.
- ✓ Identify underperforming campaigns and take corrective action based on data.
- ✓ Prepare weekly and monthly campaign performance reports.
- ✓ Continuously test audiences, creatives, copy, placements, and campaign strategies.
- → 2–4 years of hands-on experience in performance/digital marketing.
- → Practical experience with Meta Ads Manager.
- → Practical experience with Google Ads.
- → Working knowledge of Google Analytics 4 (GA4).
- → Understanding of Meta Pixel and conversion tracking.
- → Working knowledge of Google Tag Manager is preferred.
- → Basic understanding of SEO and digital marketing funnels.
- → Good command of Excel/Google Sheets.
- → Strong analytical and problem-solving ability.
- → Ability to interpret campaign data and make performance-driven decisions.
- → Strong communication and ownership.
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